ai June 24, 2026 4 min read
Productizing the Insight: Applied AI for Innovation Consultancies
A consultancy's product is judgment that does not scale — senior strategists reasoning through a hard problem one engagement at a time. Applied AI can productize the scaffolding around that judgment. Confuse the two and you automate away the only thing clients were paying for.
Innovation consultancies sell judgment that resists scale. Applied AI can productize the repeatable scaffolding around it — without automating the strategic reasoning that can't be commoditized. Where the line goes, and how to draw it.
Eli Wood
CEO, Black Flag Design