ai June 24, 2026 4 min read
From Rigor to Tool: Applied AI Without Losing the Research
Rigorous research changes minds. A tool changes behavior. The gap between the two is where most research dies — and where applied AI is most tempting and most dangerous, because the easy version strips out the rigor that made the research worth trusting.
Turning research into a usable tool means putting findings in front of people who will act on them. Applied AI can close that gap — or quietly launder away the rigor. Where it fits, and how to keep the research intact.
Eli Wood
CEO, Black Flag Design