applied ai July 1, 2026 3 min read
Women's sports built the audience. The revenue system is still missing.
The community exists. The NIL economy is real. The monetization playbook is what's missing — and it's a two-day problem, not a two-year one.
Women's sports is producing audiences faster than revenue. The orgs with the most trust are running on sweat equity and spreadsheets. Here's the infrastructure gap — and how to close the first piece of it in two days.
Keith Pattison
Founder, Black Flag Design