eCommerce Conversion Rate Optimaztion & Web Design
Project Overview
Nightwatch sought to improve their eCommerce website to increase conversion and sales. We began by performing a competitive analysis, researched pain points with their existing customers, and then redesigned the purchasing experience.
Our Contributions
Facilitated Design Sprint
Competitive Benchmarking Analysis
Design an Update to existing Squarespace Site
Qualitative and Quantitative Testing with Target Consumers
"The team at Black Flag Design understood our needs quickly by working on site with us for a workshop. After that, they were able to redesign our shopping cart so quickly!"
- Jeff, CEO @  Nightwatch
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