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Author profile

Eli Wood

CEO, Black Flag Design

Eli Wood leads Black Flag Design, a creative technology company focused on shipping ambitious digital products, AI systems, and design-forward software with a direct point of view on how technology changes work.

Articles

Writing by Eli Wood

45 published articles in the Black Flag Journal.

A careful human hand on a railway switch lever at a forking track, with a magnifying lens inspecting the junction before the choice
applied ai June 24, 2026 5 min read

When Being Wrong Costs Someone Their Freedom

In public systems where an error changes the course of a person's life, the goal of applied AI is not to decide faster. It is to make expensive human judgment go further — with every step visible, contestable, and owned by a person.

In high-stakes public systems, a confident wrong answer is worse than no answer. Where applied AI belongs, where a human must stay in the loop, and why explainability is the whole product.

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Eli Wood

CEO, Black Flag Design

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A delicate lab instrument under glass being carefully transferred into a sturdy handheld device while preserving its precision
ai June 24, 2026 4 min read

From Rigor to Tool: Applied AI Without Losing the Research

Rigorous research changes minds. A tool changes behavior. The gap between the two is where most research dies — and where applied AI is most tempting and most dangerous, because the easy version strips out the rigor that made the research worth trusting.

Turning research into a usable tool means putting findings in front of people who will act on them. Applied AI can close that gap — or quietly launder away the rigor. Where it fits, and how to keep the research intact.

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Eli Wood

CEO, Black Flag Design

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A small lever on a fulcrum shifting a large interlocking structure of gears and girders
applied ai June 24, 2026 4 min read

After the Roadmap, Someone Has to Build the Road

System-change organizations are brilliant at convening the field and writing the roadmap. The next frontier is harder and more valuable: building the tools the roadmap calls for, with humans kept firmly at the center.

Intermediary organizations that facilitate adoption can do more than convene — they can build the applied-AI tools their own roadmaps point to, without losing the human-centered values that earned them trust.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A tradesperson freed to work as a heavy pile of paperwork is lifted away into a small neat box
applied ai June 24, 2026 4 min read

The Paperwork Trap: How AI Can Free the Trades Back Office Without Losing the Owner

Small-business owners in the trades are drowning in invoices, permits, and compliance paperwork — not because they’re bad at business, but because the overhead was never designed for them. AI can change that, if it’s built right.

AI can cut the administrative drag crushing trades businesses — if it keeps the owner in control and shows its work.

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Eli Wood

CEO, Black Flag Design

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A glowing speech bubble crystallizing into a reusable toolkit object that many hands reach for
applied ai June 24, 2026 4 min read

From Teaching People the Tool to Building the Tool

An organization that has taught thousands of educators how to use AI knows something rare: where the judgment actually is. The next move is to stop shipping guidance about the tool and start shipping a tool that exercises that judgment with them.

The leap from AI-literacy content to an applied-AI product is shorter than it looks — and the curriculum already encodes the judgment the product needs to embody.

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Eli Wood

CEO, Black Flag Design

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A balance scale tipping toward a solid object of gears and tools over a flat paper certificate
ai June 24, 2026 5 min read

Hiring for Capability: Applied AI and the Skills-First Bet

Skills-first hiring promises to judge people on what they can do, not the credentials they happen to hold. Doing that at scale means making fast judgments about capability — and that is exactly where applied AI helps, and exactly where it can do the most damage.

Skills-first hiring asks software to judge capability, not credentials. That is a judgment problem, not a filtering one — and the bias and explainability burden is the whole game. Where applied AI fits, and where a human still decides.

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Eli Wood

CEO, Black Flag Design

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A magnifying lens highlighting a single glowing thread emerging from a tall stack of pages
ai June 24, 2026 4 min read

Reading the Law as It Moves: Applied AI for Legislative Intelligence

Legislation is a firehose of messy, fast-changing text where a single amended clause can flip what a bill means. Tracking it is a judgment problem, not a search problem — and that is exactly where applied AI helps, and exactly where a confident wrong reading can cost an advocacy campaign everything.

Legislative tracking is judgment over messy, fast-moving legal text, not keyword search. Where applied AI fits, why explainability is non-negotiable for advocacy decisions, and where a human still reads the clause.

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Eli Wood

CEO, Black Flag Design

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A handcrafted master key giving rise to a row of identical repeatable keys
ai June 24, 2026 4 min read

Productizing the Insight: Applied AI for Innovation Consultancies

A consultancy's product is judgment that does not scale — senior strategists reasoning through a hard problem one engagement at a time. Applied AI can productize the scaffolding around that judgment. Confuse the two and you automate away the only thing clients were paying for.

Innovation consultancies sell judgment that resists scale. Applied AI can productize the repeatable scaffolding around it — without automating the strategic reasoning that can't be commoditized. Where the line goes, and how to draw it.

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Eli Wood

CEO, Black Flag Design

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A single lantern's light relayed through mirrors to illuminate many distant desks
applied ai June 24, 2026 4 min read

Don't Replace the Expert. Clone Their Attention.

When the expensive thing is a great teacher and there aren't enough of them, the temptation is to replace the teacher with a model. The better move is to take the one thing that doesn't scale — their attention — and stretch it.

Applied AI's role in a teacher shortage isn't to substitute for scarce expertise. It's to extend it — handling the repetitive so the expert is present where the stakes are highest.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A glowing software dashboard on one side and a classroom of students on the other, with an educator bridging the gap between them by placing an action card
applied ai June 24, 2026 4 min read

The Dashboard Isn't the Intervention

Most intervention software is bought, deployed, and then quietly not used. The gap isn't features. It's the distance between a dashboard that reports a problem and a person who acts on it.

Districts buy multi-tiered intervention systems and under-implement them. Applied AI's real job isn't a better dashboard — it's closing the gap between insight and action.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A hand bringing two puzzle pieces together to join, with a circle of figures forming a cohort in the background
applied ai June 24, 2026 4 min read

Cohort-Based Programs at Scale: Where AI Helps and Where Mentorship Can't Be Automated

Cohort programs work because of intensity and intimacy. Scaling them with AI is tempting and easy to get wrong — the answer is to automate the machinery of delivery and leave the mentorship, the matching commit, and the community to people.

How to use applied AI across the lifecycle of a cohort-based program — delivery, mentorship matching, and alumni community — while keeping a human in the loop where it counts.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A scene split between turning mechanical gears on one side and two people in close conversation on the other, joined by a single beam of light
applied ai June 24, 2026 4 min read

From Programs to Platform: Scaling Delivery Without Losing the Human Touch

An organization that runs programs and events lives on relationships. The fear about scaling with AI is that the relationships die. The opposite is true — if you automate the logistics and protect the human moments.

How a programs-and-events organization can use applied AI to scale delivery into a platform — automating logistics while keeping humans where the relationship actually lives.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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Many relay baton handoffs across parallel tracks, with one handoff guided carefully by a human hand
ai June 24, 2026 4 min read

Cohorts, Employers, and Livelihoods: Applied AI for Workforce Operations at Scale

Run a workforce program at national scale and you're orchestrating two matching problems at once — people into cohorts, graduates into jobs — across thousands of lives. The operations are crushing and repetitive. The decisions inside them change whether someone gets a livelihood. Applied AI can carry the first without touching the second.

Workforce programs match people into cohorts and graduates into jobs, at scale, where a wrong call affects a livelihood. Here's how applied AI handles the operational load while humans keep the consequential decisions — plus a two-day way to start.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A watchmaker making one precise adjustment while pre-arranged components wait in trays around the bench
ai June 24, 2026 4 min read

When Your Judgment Is the Product: Applied AI for Strategy and Policy Firms

For a strategy or policy firm, the asset isn't a process — it's the judgment of the people in the room. That makes "productize it so it scales" a dangerous instruction, because the obvious way to scale judgment is to dilute it. Applied AI offers a different path: scale everything around the judgment so the judgment itself can go further.

When the product is expertise and the moat is a community, scaling usually means diluting the very thing clients pay for. Here's how applied AI scales the work surrounding judgment without replacing it — and a two-day way to start.

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Eli Wood

CEO, Black Flag Design

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A switchboard with many cords, one glowing brighter as a hand connects it
ai June 24, 2026 4 min read

Matching Help to Need: Applied AI in a Marketplace Where Being Wrong Has a Cost

A marketplace that connects people who need help with people who can give it has a brutal constraint most marketplaces don't: a bad match isn't a refund, it's a person who walked away worse off. Applied AI can do the triage and quality work at the speed the moment demands — if you build it knowing where being wrong is expensive.

In a help marketplace, latency and a bad match both have a human cost. Here's how to use applied AI for triage and quality — fast where speed is safe, human where being wrong is costly — and a two-day way to start.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A craftsperson holding a finished model ship above a row of identical empty bottles on a workbench
ai June 24, 2026 4 min read

Packaging a Proven Model: Applied AI Without Flattening What Made It Work

Organizations that spent two decades perfecting a method face a cruel paradox when they try to scale it: the moment you write the model down so others can run it, you risk losing the judgment that made it work. Applied AI can carry the procedure without flattening the practice — but only if you separate the two on purpose.

A model refined over twenty years is mostly tacit judgment. Productizing it usually flattens it into a checklist. Here's how to use applied AI to scale the procedure while keeping the judgment human — and a two-day way to start.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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Two groups of people separated by a gap, connected by a single sturdy plank in the foreground while a large empty scaffold looms unbuilt behind
applied ai June 24, 2026 4 min read

Before You Build the Platform: The First Useful Thing AI Should Do

Early-stage teams building a matching network reach for the platform first — the dashboards, the accounts, the directory. The leverage is somewhere smaller and sooner: the one repetitive judgment call you're already making by hand.

What an early-stage matching network should automate with AI before building any platform — find the one expensive, repetitive judgment and ship that first.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A person at the edge of a dense web of interconnected nodes, with one illuminated path threading through the tangle and a hand selecting a single node
applied ai June 24, 2026 4 min read

Matching People to Help: Applied AI for a Messy Resource Graph

When someone needs help and the right help is buried in three hundred programs with different rules, the problem isn't a search box. It's matching across a graph nobody fully understands — and knowing which matches a human has to bless.

How applied AI navigates a sprawl of programs and eligibility rules to put people in front of the right help — and where a human still has to make the call.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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The Draft Isn't the Close: Applied AI in B2B Sales Enablement
sales enablement June 24, 2026 4 min read

The Draft Isn't the Close: Applied AI in B2B Sales Enablement

AI can write a first-class proposal in minutes. Your rep still has to win the deal. Here's why that distinction matters — and how to build the tooling around it.

AI drafts well. Humans close. The teams that figure out which work belongs to which are pulling ahead.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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The Judgment Engine: Building AI That Knows When to Stop and Ask
health ai June 24, 2026 4 min read

The Judgment Engine: Building AI That Knows When to Stop and Ask

Most AI failures in health settings aren't technical failures. They're failures of knowing when the machine should hand it back to the human.

When being wrong has clinical consequences, the architecture question isn't how to make AI more confident—it's how to make it know its own limits.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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A teacher's hand resting lightly on the back of a chair where a young student works through a problem with a glowing guided thread of reasoning on the desk
applied ai June 24, 2026 4 min read

When AI Tutors Think Out Loud With a Student

A model that guides a child's reasoning in the moment is doing the most consequential thing software can do in a classroom. The bar for that is not engagement. It's the bar you'd hold a student teacher to.

Real-time AI instruction raises the stakes the instant a model starts shaping how a student thinks. Here's where the safety bar belongs and why the teacher stays in the loop.

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Eli Wood

CEO, Black Flag Design

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Pen-and-ink sketch of a designer at a drafting table holding a color swatch, threads connecting it to color cards and wall studies
ai April 24, 2026 5 min read

Design Tokens as Prompt Anchors

When you hand a generative image model an adjective, it drifts. When you hand it your design-system tokens by exact hex, it stops drifting. The discipline we found after shipping it wrong once.

We shipped the first cut of our CMS image generator with preset language like "hand-drawn whiteboard sketch" and "muted red accent." The output was childish chalkboard stick figures — nothing like the pen-and-ink illustrations already on our blog. The fix was not a better adjective. It was the same move you use everywhere else in design: stop naming things with vibes, start naming things with tokens.

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Eli Wood

CEO, Black Flag Design

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Pen-and-ink sketch of three parallel doorways with figures, one doorway has a question mark above it, a red START arrow points toward the middle
claude code April 24, 2026 2 min read

Context Laundering

The one use case where spawning a sub-agent always pays off. It is not parallelism. It is triage for your main context window.

We use the word parallelism when we talk about sub-agents. Most of the time we are not actually running in parallel. We are protecting the main context from heavy reading. That is the move.

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Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: a small figure inside a laptop types while arrows connect out to a code file, a terminal, and a git branch.
claude code April 23, 2026 7 min read

Explaining Claude Code to a Non-Technical Audience

What Claude Code actually is, why it changes how work gets done, and where it fits in a business (and where it doesn't).

If your engineers keep mentioning Claude Code and the name alone does not tell you much, this is the plain-English explanation. What it is, why it is different from a chatbot, and where it actually fits.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: three doors of different sizes, one person, a small team, and a whole crowd each finding a way in.
claude code April 23, 2026 6 min read

How to Access Claude Code in Your Organization

Starter paths from a solo developer trying it over lunch to a full company rollout with billing, auth, and audit in place.

Getting Claude Code into your team doesn't have to start with a committee. Here are the paths we've watched work, from a single dev with a free trial to a company-wide rollout with governance and audit, plus the first 30 days we'd actually run.

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Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: one task branching into five arrows that tangle into a knot, with a small caution mark at the center.
claude code April 23, 2026 6 min read

The Sub-Agent Skill Trap

Spawning a sub-agent looks like the obvious move for any multi-step task. Half the time it is the wrong one, and the signals are quieter than you think.

Sub-agents feel like leverage: one call, many workers, results in parallel. But most of the time we reach for one, the work was never parallel to begin with. Here is how to spot the trap before you fall in.

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Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: a toolbox with six distinct Claude Code harness tools, and a hand picking the right one for the job.
claude code April 23, 2026 6 min read

When to Use What: Choosing the Right Claude Code Harness for the Task

Hooks, skills, CLAUDE.md, MCPs, sub-agents, plan mode. A practical decision framework for picking the piece of the harness that actually earns its keep on the task in front of you.

Claude Code gives you six different ways to shape a session. Most teams reach for the wrong one and wonder why the loop feels slow. Here's how we decide, task by task, which piece of the harness is worth the setup cost.

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Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: a central skill card with arrows fanning out to three connected repos, showing a skill being shared across a studio.
claude code April 23, 2026 6 min read

How to Share Claude Code Skills Across Repos, Teams, and Clients

Skills are the new unit of institutional knowledge. Here's how we package, share, and govern them across a studio that runs on Claude Code.

Claude Code skills are reusable slash-command workflows. Once they exist, the question is who gets to use them: you, your team, your org, or a specific client. Here's the sharing model we run at Black Flag and the disciplines that keep it from rotting.

Eli Wood headshot

Eli Wood

CEO, Black Flag Design

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Whiteboard sketch: a hand draws a UI wireframe that transforms into a rendered website, with a code-bracket symbol floating between them.
claude code April 23, 2026 6 min read

What Designers Need to Know About Claude Code

Claude Code isn't just an engineering tool. For designers, it's the fastest path we've found from a Figma frame to a production-quality build, if you know what to feed it.

Designers asking whether Claude Code is for them: the answer is yes, but not the way engineers use it. Here's what a year of design work in Claude Code taught us: the habits that translate polished intent into shipped UI without losing the craft.

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Eli Wood

CEO, Black Flag Design

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Black Flag Journal
claude code April 20, 2026 5 min read

What a Year of Claude Code Trails Tells You About Your Team

Claude Code leaves evidence — sessions, commits, PRs, review notes. Read it like a logbook and you'll find what devs actually need to know before they go deeper.

After a year of shipping with Claude Code across real client work, the signal isn't in any single session — it's in the trails. Here's what those trails told us about where Claude Code shines, where it drifts, and the habits devs should build before they lean in harder.

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Eli Wood

CEO, Black Flag Design

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Black Flag Journal
ai April 20, 2026 4 min read

Migrating Mission-Critical LLM Systems from Freeplay to Arize Phoenix

Freeplay shuts down May 15. If evals and traces are in your production loop, here's how to move them to Phoenix without losing the discipline you've built.

Freeplay closes May 15, 2026. For teams with mission-critical LLM systems, this is a forced migration with a hard deadline. A practical plan for moving evals, traces, and review loops to Arize Phoenix — without regressing on the quality signals you rely on.

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Eli Wood

CEO, Black Flag Design

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The Death of Software as a Service (SaaS) cover image
ai systems March 27, 2026 2 min read

The Death of Software as a Service (SaaS)

Denver AI, a local group focused on moving AI out of theory and into execution; bringing together operators, founders, and builders to share real-world use cases, demos, and practical approaches to applying AI inside...

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Eli Wood

CEO, Black Flag Design

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War of The Claws cover image
agents February 10, 2026 16 min read

War of The Claws

In 1938, a young Orson Welles captivated and terrified radio listeners with a fictional Martian invasion, inciting a real panic across the nation. Last weekend, more of my family and friends called be about playful AI...

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Eli Wood

CEO, Black Flag Design

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AI Agents: The Race Against Us cover image
agents October 28, 2025 6 min read

AI Agents: The Race Against Us

In American folklore, there’s a legendary railroad worker named John Henry who raced a steam-powered drill through a mountain. Spoiler The story goes that John Henry beat the machine in that race by sheer grit, only t...

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Eli Wood

CEO, Black Flag Design

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Your App Idea Sucks cover image
product strategy October 14, 2025 3 min read

Your App Idea Sucks

When anyone with a bit of time and credits can work with a code generation assistant to ship a functional, secure web application in a weekend, "ideas" are not valuable. If you’re still pitching “an app that does X,”...

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Eli Wood

CEO, Black Flag Design

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The Maximum Rate of Consumption cover image
economics June 16, 2025 5 min read

The Maximum Rate of Consumption

Do you ever feel like you're drowning in a sea of emails, posts, notifications, and alerts? You’re not alone. By 2025, the sheer volume of information bombarding us daily is unprecedented.

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Eli Wood

CEO, Black Flag Design

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Agent Experience (AX) Design - Designing for New "Users" cover image
agents May 1, 2025 4 min read

Agent Experience (AX) Design - Designing for New "Users"

Welcome to a New Era of Experience with AI Agents by Kat Holmes of Salesforce makes a compelling case that as AI agents become “digital coworkers,” they must be treated as a new kind of user—with their own goals, need...

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Eli Wood

CEO, Black Flag Design

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